A new feature allows discount codes that are limited to specific customer ranks to be automatically applied at checkout.
This enables the automation of campaigns based on customer ranks.
As of May 2025, Shopify’s default functionality does not support applying automatic discounts based on specific customer segments.
As a result, offering discounts to customers of a specific rank required distributing discount codes via email or other channels, and customers had to manually enter the code during checkout — leading to the following challenges.
- Customers who are not subscribed to the newsletter do not receive the coupon.
- Manual coupon entry can create friction during checkout and impact purchase completion.
With this update, it's now possible to create automatic discounts based on specific customer segments. For customers in the selected rank, the discount code is automatically applied at checkout.
As the first phase, we are launching automatic discount support for order-level discounts.
You can easily set up rank-based discounts like the following:
- Gold members: Always receive 5% off
-
Platinum members: Always receive 10% off
Automatic discounts are applied based on the customer's rank, with no need to enter a coupon code.
Note: Customers must be logged in to their account for the discount to apply.
Please refer to the manual for setup instructions.
If you have any questions about the setup, contact customer support through the [Contact Form].
Thank you.