Simple design makes it easy to build, and you can set rank conditions and judgment timing.
Rewire Inc. (Head office: Minato-ku, Tokyo, CEO: Hideya Kato, hereinafter referred to as "Rewire"), a company that provides technical support for e-commerce systems, has released and started offering "Rankie," an app that allows users to easily introduce member ranks to stores built with Shopify, on the Shopify App Store. With a simple design and easy construction, it allows users to smoothly implement their own store's own member rank measures.
◆What are membership ranks?
The "member rank" that Ranky has made possible is one of the loyalty programs for online stores. As the number of purchases and the amount of purchases increase, the customer's rank increases, and the higher the rank, the better the benefits they receive, which can lead to opportunities for repeat purchases. By increasing and decreasing the rank, communication with customers increases, and it can also be an opportunity for customers to visit the store in situations other than shopping to "check their current rank." This is an effective measure for building relationships with customers in the medium to long term and cultivating the brand.
Development Background
The customer service of "Dokopoi," an app with a point function provided by our company, has long been receiving requests to "operate it together with the member rank." Until now, specialized knowledge was required for implementation, but we made the member rank function into an app with the idea of "providing an environment that is easier and can be implemented by any merchant." The most distinctive feature of the newly released "Rankie" is that it allows you to easily build a member rank without coding.
Consider introducing membership tiers as an effort to increase customer satisfaction at your store.
◆What you can achieve with Ranky
By implementing member ranks in your store, you can create a point of contact for communication with your customers. Your member card will be displayed on your personal page, so customers can easily check your current status. By going through "Rankie," you can increase the presence of your store's member ranks, which is expected to deepen the relationship between your store and its customers.
It's easy to set up member ranks, reducing stress for your store. By simply following the instructions on the screen and entering information, you can set conditions based on the total amount and number of purchases in a specific period, as well as the timing of rank determination.
We also recommend linking your store to a points system to further increase loyalty. By implementing measures such as changing the point redemption rate according to rank, you can encourage repeat purchases, subscription registrations, and increased LTV.
"Rankie" uses meta fields to create an environment that makes it easy to implement "measures you want to take based on member rank." It can also be used for CRM measures such as points functions and customer analysis.
◆ Functions and features of "Rankie"
- Implemented membership ranks and displayed membership cards on customers' personal pages
- Customers can easily check the current status
- Simple design makes it easy to install
- Set ranking conditions based on total purchase amount and number of purchases during a specific period
- Specify the timing of rank determination (daily, monthly, when creating a customer, when placing an order)
- Realization of point allocation according to rank (linked with the app "Dokopoi")
- Use metafields to smoothly implement the measures you want to achieve
"Rankie" support site
"Rankii" Shopify App Store
https://apps.shopify.com/ranky
◆ Future plans for "Rankie"
- Displays the amount required to change rank, such as "Rank up with only XX yen left"
- Upselling suggestions on the checkout screen (linked with the app "Atopla")
- LINE notification communication (app " CRM PLUS on LINE" and "Shopify Flow " integration)
◆Rewire Co., Ltd.
With the mission of "Reconnecting commerce," we provide integration services that connect various functions necessary for commerce, including technical support for EC systems. We provide technical support for EC sites and apps, including Shopify, with a focus on engineers with extensive system construction experience. Our in-house developed apps include "Dokopoi," which implements points functions, "Atopla," which optimizes checkout screens and thank you pages, and "Rankie," which creates membership ranks.
Company name: Rewire Co., Ltd.
Address: 3F Lattice Aoyama Square, 2-6 Aoyama 1-chome, Minato-ku, Tokyo
Representative: Representative Director Hideya Kato
Business description: Commerce digitalization support / EC system and application development / EC system construction support
Website: https://rewired.jp/
For inquiries regarding this matter, please contact:
Rewire Co., Ltd.
Person in charge: Tsuchida, Ujihara
Email: info@rewired.jp